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In this book you learn about how to Build a successful Business blog.
Foreword The web is a hotbed of opportunity. While the press understandably spends most of its coverage on the Facebook’s and Google’s of the world, the really interesting stuff is actually the many new ways that regular people are able to earn a living and build businesses online. Ray is a good friend of mine from back when I was at university. At six foot and a hundred-odd kilos he’s a former junior bodybuilding champion from Singapore – not someone you’d want to get on the wrong side of! Today he works at a gym in Sydney instructing, managing the weights room and pushing others to get in shape. Although Ray’s bodybuilding days have left him with numerous injuries and war stories, he also carries the huge depth of knowledge and wisdom of his craft that are only earned through years of dedication. He has two degrees in environmental engineering and education to his name, but he chooses to work in the gym because that’s where his passion lies. While his job gives Ray the chance to share his experience and skills, it’s fundamentally limited in scope. Moreover, it’s someone else’s gym and, like many people, he dreams of working for himself. That’s why for Ray, building an online business is the perfect solution. It combines his passion for fitness, a way to create genuine value for people by teaching his methods and ideas, and importantly allows him to build something of his own that will potentially set up his future. It’s been a steep learning curve getting to know the ins and outs of blogging, registering his first domain name, negotiating meetings and quotes from web designers, and recording hours of fitness footage for his new site. Along the way Ray often asks me questions about blogging, business and how to bring his plans to fruition and we have some great chats about my favourite topic! While everyone’s business has a different path, these conversations have highlighted to me that my own experiences in building blogs are worth sharing with others. I’ve written this book with Ray and every other aspiring entrepreneur out there in mind. I hope that in it you find insights, tips, and ideas to help you build your own online business, so that one day I might find myself by chance among the crowds reading your blog!
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